Our approach is comprehensive and consistent for each and every customer, it is as follows: 1) Needs Analysis - Meeting to discuss the company's needs 2) Keyword Selection - Formulate a report for a baseline of keyword phrases 3) Competitive Analysis - Look at the page 1 competition 4) Website Content Improvement - Align the website content with the keyword selection 5) Website Technical - Make any changes necessary. 6) Set up Reporting - Connect Google Analytics, Search Console and SEM Rush 7) Off Page Campaign - Commence building links 8) Initial Reporting - Meet with customer to discuss first month results 9) Test & Measure - Make any ongoing changes as required